Pragmatic Personality

I'm very inspired by the work and overall personality of 344 Design.

It's impressive that it's a one-man show (Stefan Bucher ladies and gentlemen - a round of applause!) I love his attitude and how he explains things in a sort of deadpan way. Perhaps it's his sense of humor that helps to soften the blow.

I've always been a fan of anecdotes, especially ones about design. Lots of people have commented on my client tales; It helps them get a better idea of what sort of processes my brain goes through. Stefan is one of the rare designers who share their thought process and any feelings attached to that process with viewers. Designers who can do that willingly are very brave and confident.

Stefan's use of color and his unpredictable use of typography are sights to witness. The most impressive thing about his work is it's practicality. It's a lost-art, but he does it so well -- with intuition and grace nonetheless!